Every Founder Call.
Perfectly Organised.
LeadGen is the lightweight CRM built for startup founders. Track prospects, customer discovery, investor meetings, partnerships, hiring interviews, demos, and follow-ups—all from one simple workspace.
How It Works
How LeadGen Works
From lead import to closed won in four simple steps.
Import Your Leads
Upload CSV or JSON with name, email, phone, company. LeadGen parses and stores them securely via SimpleStore.
Build Your Pitch Library
Add sales scripts with objectives, key points, objection handling, and follow-up prompts tailored to each product.
Run the Call Workflow
Select a lead, pick a pitch, see the script while on call, and capture live notes in the conversion view.
Log Outcome & Follow Up
Mark success, failed, or follow-up. Add comments, set next date, and watch conversion analytics update instantly.
Why Sales Teams Choose LeadGen
Centralized Lead Pipeline
Import leads from CSV or JSON in seconds. Track status from new to converted with smart filters and tags.
Pitch Library & Scripts
Store proven sales pitches, call objectives, key talking points, objection handlers and follow-up prompts in one place.
Call Conversion Workflow
Pick a lead, view pitch script side-by-side, take live notes, log outcome as success failed or follow-up, and schedule next touch.
Notes & Comments Timeline
Every interaction is logged as a note-taking style comment thread so you never lose context on what was discussed.
Conversion Analytics
See conversion rate, follow-up queue, top pitches by win rate, and pipeline health at a glance.
SimpleStore Powered
All data syncs remotely via SimpleStore SDK — secure, fast, and accessible from anywhere your team works.
Frequently Asked Questions
What is LeadGen?
LeadGen is a simple CRM built specifically for startup founders. It helps you organise every important business conversation—from customer discovery to closing your first paying customer.
Who is it for?
Solo founders, indie hackers, startup teams, consultants, agencies and anyone who manages sales or business development conversations.
Can I track more than sales?
Yes. LeadGen lets you manage customer calls, investor meetings, partnerships, hiring interviews, product feedback sessions and support conversations.
Does LeadGen remind me to follow up?
Yes. Every conversation can have reminders, due dates, next actions and follow-up notes so nothing slips through the cracks.
Is LeadGen complicated?
Not at all. LeadGen focuses on speed and simplicity. You can start tracking conversations in under five minutes without configuring a complex enterprise CRM.
Can my team use it?
Yes. Team collaboration, shared contacts and advanced analytics are available as your startup grows.